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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. The tech industry is gearing up for a new paradigm shift. focused on “utility.”

AR 62
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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. But what happened over the past few years is, it’s become kind of the de facto interactive 3D tool. Alan: So it’s really a prototyping tool then.

AR 78
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article thumbnail

Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. But what happened over the past few years is, it’s become kind of the de facto interactive 3D tool. Alan: So it’s really a prototyping tool then.

AR 78
article thumbnail

Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. But what happened over the past few years is, it's become kind of the de facto interactive 3D tool. Alan: So it's really a prototyping tool then. Paul: Yeah.

AR 60