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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. I thought that was amazing.

article thumbnail

Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. I thought that was amazing.