AR Insider

NOVEMBER 29, 2019

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Collectively, where does this all point?

Wearables 204

Wearables AR Apple Exercises 204

AR Insider

JULY 31, 2019

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Collectively, where does this all point?

AR 151

AR Wearables Apple Microsoft 151

Road to VR

SEPTEMBER 8, 2016

In fact, Apple’s patents in this field tell us that the company has been thinking about immersive wearables for a long time; patents filed at least as far back as 2007 show a device that looks much like the VR headsets we see today. If AR and VR catch on, the products with those features are the ones that customers will choose.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100