Remove 2006 Remove Google Remove HTC Remove Magic Leap
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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Azure Cloud Platform competes alongside AWS and Google Cloud. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two. Breaking the Zune Curse?

Strategy 305
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Top 50 Asian Virtual Reality-Augmented Reality Leaders,Evangelists, Investors & Influencers

XROM

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. The company was later acquired by Google in 2010. However, in June 2020, a U.S. 7- Alvin Graylin.