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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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VR Developer Schell Games Donates $20K To Charities

VRScout

Jesse Schell founded Schell Games in Pittsburgh in 2002. Some of their clients include companies such as Microsoft, Google, Apple, The Walt Disney Company, The National Institute of Health , and Yale. The company has since grown to employ over 135 individuals and has created hundreds of amazing games.

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A History of Haptics: Electric Eels to an Ultimate Display

HaptX

When I started my doctoral work at NYU in 2002, I was trying to understand the contemporary, real-world applications of haptics technology. So we conceptualized ‘haptic media’ fairly broadly, enough that it includes devices like Apple Watch along with Q*bert arcade cabinets. There’s so much discussion of haptics in that book.

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How Hollywood Has Predicted VR in Movies

VRScout

From zero gravity chambers to organic gaming consoles, Hollywood has been dreaming up some of the biggest and best ways to implement virtual reality for decades. Head mounted display: Fitting the mold of a headset that Apple would produce, Johnny dons a sleek chrome arc that covers from forehead to nose. Minority Report (2002).

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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And then the Apple guys came with a brilliant ARKit, and it worked beautifully. And then just recently now you might have read that we have made a new thing with the new Apple iPad, with the LiDAR stuff, adding functionality that wasn't possible before. And then Apple comes along and says, "No, here's a new format." Alan: True.

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And then the Apple guys came with a brilliant ARKit, and it worked beautifully. And then just recently now you might have read that we have made a new thing with the new Apple iPad, with the LiDAR stuff, adding functionality that wasn't possible before. And then Apple comes along and says, "No, here's a new format.". Alan: True.

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And then the Apple guys came with a brilliant ARKit, and it worked beautifully. And then just recently now you might have read that we have made a new thing with the new Apple iPad, with the LiDAR stuff, adding functionality that wasn't possible before. And then Apple comes along and says, "No, here's a new format.". Alan: True.

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