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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

Apple 52
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.

AR 78
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article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.

AR 78
article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.

AR 60
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How Hollywood Has Predicted VR in Movies

VRScout

From zero gravity chambers to organic gaming consoles, Hollywood has been dreaming up some of the biggest and best ways to implement virtual reality for decades. To qualify the list, these movies had to be using technology with the goal of inducing presence, whether that be in a game world, dreamscape, or recording of reality.