AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

AR 409

AR Unity Retail Entertainment 409

XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

The report surveyed respondents from September last year to June to discuss findings across some of the world’s top firms, including Unity Technologies, HTC, manufacturers such as Jaguar Land Rover, and media firm Yahoo, among many others. What’s the Deal on Data?

Eye Tracking 79

Eye Tracking Data Survey Finland 79

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. More info (Official Sony blogpost) More info (Summary by Upload VR) Pimax works for the release of Portal Pimax Portal, the Nintendo Switch-like console by Pimax , has just been released on Amazon.

Apple 289

Apple Survey Machine Learning AR 289

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Image by Sony). Top news of the week. News worth a mention.

Survey 295

Survey Apple AR Samsung 295