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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron: I've noticed that -- and this is a bit of a sideways way to look at it -- I've noticed that, with companies that come in and they're looking to dip their toe into virtual reality or augmented reality, that sometimes they fall into the trap of investing so much into the hardware. And now they've got an accurate size of who you are.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron: I've noticed that -- and this is a bit of a sideways way to look at it -- I've noticed that, with companies that come in and they're looking to dip their toe into virtual reality or augmented reality, that sometimes they fall into the trap of investing so much into the hardware. And now they've got an accurate size of who you are.

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article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron: I've noticed that -- and this is a bit of a sideways way to look at it -- I've noticed that, with companies that come in and they're looking to dip their toe into virtual reality or augmented reality, that sometimes they fall into the trap of investing so much into the hardware. And now they've got an accurate size of who you are.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron: I've noticed that -- and this is a bit of a sideways way to look at it -- I've noticed that, with companies that come in and they're looking to dip their toe into virtual reality or augmented reality, that sometimes they fall into the trap of investing so much into the hardware. And now they've got an accurate size of who you are.