Can AR Counteract the ‘Retailpocolypse’?
AR Insider
JANUARY 8, 2020
AT&T Stadium recently featured 80ft holograms of the Dallas Cowboys which could be viewed both inside and outside the stadium through Samsung 5G-enabled phones. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. Source: Nexus Studios / Scape. The Store as a Game.
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