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Staking Claim to a Digital Plot in AR, with SuperWorld’s Hrish Lotlikar

XR for Business Podcast

So building and developing a new story that starts on the feature film side and then organically moves to interactive all the way through TV, through all the way to amusement park rides and toys. So you can collect points or play a game or all of that stuff is possible. ” And all of those shoes are interactive pieces of content.

AR 78
article thumbnail

Staking Claim to a Digital Plot in AR, with SuperWorld’s Hrish Lotlikar

XR for Business Podcast

So building and developing a new story that starts on the feature film side and then organically moves to interactive all the way through TV, through all the way to amusement park rides and toys. So you can collect points or play a game or all of that stuff is possible. ” And all of those shoes are interactive pieces of content.

AR 78
article thumbnail

Staking Claim to a Digital Plot in AR, with SuperWorld's Hrish Lotlikar

XR for Business Podcast

So building and developing a new story that starts on the feature film side and then organically moves to interactive all the way through TV, through all the way to amusement park rides and toys. So you can collect points or play a game or all of that stuff is possible. And all of those shoes are interactive pieces of content.

AR 60