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Apple Storms into Mixed Reality Space with Vision Pro Headset

XR Today - Mixed Reality tag

Introducing the Vision Pro Opening the big reveal in a keynote speech, Tim Cook, Apple’s Chief Executive , explained that augmented reality was a “profound technology, blending digital content with the real world and unlike experiences like nothing we’ve ever seen.” Apple’s Vision Pro lenses.

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The XR Week Peek (2024.1.9): Apple Vision Pro launches on 2/2, Qualcomm announces new chipset for Samsung headset, and more!

The Ghost Howls

Apple has also unveiled that the ZEISS Optical Inserts will be available in two types: Readers, priced at $99, and Prescription, available for $149. First of all, it revealed that, according to analyst firm IDC, XREAL owns 51% of the augmented reality market.

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