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One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco

XR for Business Podcast

So we saw Zara tried to have augmented reality models in-store, where the consumer would have to download an app and they’d be able to see this mini runway show. And now that’s connected to a shopping cart, so you can actually shop in augmented reality without going into the store and having to try on the lipstick.

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One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco

XR for Business Podcast

So we saw Zara tried to have augmented reality models in-store, where the consumer would have to download an app and they’d be able to see this mini runway show. And now that’s connected to a shopping cart, so you can actually shop in augmented reality without going into the store and having to try on the lipstick.

article thumbnail

One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco

XR for Business Podcast

So we saw Zara tried to have augmented reality models in-store, where the consumer would have to download an app and they'd be able to see this mini runway show. And this augmented reality technology can be embedded into your live video of your app, on your smartphone or it can be embedded into the mirrors in your in-store retail experience.