One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco
XR for Business Podcast
SEPTEMBER 2, 2019
So we saw Zara tried to have augmented reality models in-store, where the consumer would have to download an app and they’d be able to see this mini runway show. And now that’s connected to a shopping cart, so you can actually shop in augmented reality without going into the store and having to try on the lipstick.
Let's personalize your content