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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. Photo courtesy VRLA.

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Will XR (VR/AR) replace 2D interfaces?

ARVR

The anxiety coming from this question is one of the reasons why I jump into learning Unity 3D and C# instead of learning Javascript. And after taking basic Oculus Quest development course, learning about WebXR, and trying new titles on SideQuest, I thought through this question again with a bigger picture in mind. you get the point.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Find out more or contact us to participate here. Authors’ opinions are their own. . Advertising Enters the Next Dimension of Computing.

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