Digital Pop Stars, Virtual Influencers And The Future Of Music And Celebrities In The Metaverse
Bernard Marr
OCTOBER 31, 2022
Polar – whose creators say they were inspired by, among other virtual acts, the recent Abba Voyage show featuring holographic representations of the Swedish superstars in their prime – is more than a virtual popstar or influencer – she is a metaverse star. Which brings us to today, and to Polar. Should we be scared, though?
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