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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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A 2020 XR Year-In-Review, with MetaVRse' Alan & Julie Smithson, and Alex Colgan

XR for Business Podcast

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. But then you look at Unreal. Golf, I think.

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A 2020 XR Year-In-Review, with MetaVRse' Alan & Julie Smithson, and Alex Colgan

XR for Business Podcast

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. But then you look at Unreal. Golf, I think.

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A 2020 XR Year-In-Review, with MetaVRse' Alan & Julie Smithson, and Alex Colgan

XR for Business Podcast

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. But then you look at Unreal. Golf, I think.

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The XR Week Peek (2021.12.13): Horizon Worlds is now in open beta, Among Us VR is coming, and more!

The Ghost Howls

The North-America-only limitation is quite a bummer for us Europeans, but honestly, as a developer, I understand the will of making an incremental deployment to be sure that everything works before expanding the product to many countries. Apple is entering the XR field, and Facebook is currently dominating the VR market.

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