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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. Do you have white papers or case studies? Rori: Yeah.

article thumbnail

Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. Do you have white papers or case studies? Rori: Yeah.