Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds
XR for Business Podcast
SEPTEMBER 4, 2019
What we really wanted to focus on was allowing people to iterate in augmented reality — directly within augmented reality — as opposed to sitting on a desktop computer and trying to figure out how to work a game editor, and get more people able to work productively in 3D. And brands are trying to figure out how to get into that.
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