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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset. None of them made XR to skyrocket.

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The time to harvest for us VR people is now

The Ghost Howls

Its huge investments are also attracting all the other major tech companies to enter the metaverse field, and Apple and Google will surely release some XR devices in the upcoming years because of that. After the year 2026, we will be just one of the many that do XR, a commodity technology.