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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. It’s the same in Arizona in summer. Alan: You nailed it there, because you mentioned two big companies. No, you don’t want to go on the lot. Those kind of things.

article thumbnail

Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. It’s the same in Arizona in summer. Alan: You nailed it there, because you mentioned two big companies. No, you don’t want to go on the lot. Those kind of things.