Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman
XR for Business Podcast
JULY 12, 2019
Barry: It started out of a project which we did in collaboration with IBM and Jaguar Land Rover in 2012 when Jaguar Land Rover was rebranding their whole setup. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life.
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