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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.

Strategy 307
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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

. “While there was clear demand coming primarily from technology enthusiasts, what became readily apparent were the use cases for enterprise users across multiple verticals and for consumers with gaming and content consumption.

AR 250
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‘Mythica VR': VR LARP With D&D-style World Building Hits Kickstarter

Road to VR

Arrowstorm Entertainment is what you might call ‘serial Kickstarters’, as they’ve successfully completed 13 different campaigns on the crowdfunding site—mostly focusing on small budget sword and sorcery flicks starring the likes of Kevin Sorbo from Hercules (1995) and Kristian Nairn (aka Hodor) from Game of Thrones (2011).

Google 100
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The VRScout Report – The Week in VR Review

VRScout

Although not as robust as the HTC Vive controllers, the wand-like controller is easy to use… and fun. APPLE’S 2011 AUGMENTED REALITY PATENT FINALLY MADE PUBLIC. First filed in 2011, the patent was published by the US Patent and Trademark Office with minimal changes. Not only did Snap, Inc. …and more.

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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And building those back-end tools, coding, setting up standards and everything, up to 2011. And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?"

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And building those back-end tools, coding, setting up standards and everything, up to 2011. And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?"

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And building those back-end tools, coding, setting up standards and everything, up to 2011. And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?"

AR 60