The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro
Road to VR
MARCH 12, 2024
Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Abovitz founded Mako Surgical in 2004, and left the medical robot company when it was acquired by Stryker for $1.65 So why Apple, and why now?
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