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Walmart Brings Tricked Out ‘How to Train Your Dragon’ VR Experience to Select Stores

Road to VR

Walmart is continuing its onward journey to think outside of the big-box with the help of VR, this time bringing 50-foot tractor-trailers to their megalithic parking lots across the US to let shoppers go head-first into a VR experience for DreamWorks Animation’s upcoming film, How to Train Your Dragon: The Hidden World.

Las Vegas 200
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Meet Global VR Creators at The Inaugural VeeR Creator Conference

VeeR VR

Lei Zhengmeng is the producer of VR Animation The Dream Collector and Shennong: Taste of Illusion , which were nominated for 74th and 75th Venice international film festival. After releasing the first VR film Free Whale , the second film Fresh Out was nominated in the Venice Film Festival. Lei Zhengmeng. Al Caudullo.