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My predictions for virtual reality in 2022

The Ghost Howls

In the USA, it is almost mainstream; in Europe, it is something for people that have some knowledge of gaming or technology; in South America, is very difficult to get a headset. Meta should be more worried about Project Cambria and all its goal of making the Quest/Cambria a productivity tool.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Alan: Let's give an example of one that you did a pilot, you realized the success of it and now you're going-- Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox. Now it's time to integrate this as just a function or feature of the CRM tool." It would be more long term.