Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres
XR for Business Podcast
AUGUST 5, 2019
People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.
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