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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

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article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

article thumbnail

VR For Awareness Takes Over Tribeca Film Festival

VRScout

Set in the Democratic Republic of Congo, The Protectors: Walk In The Ranger’s Shoes is a jarring 360-degree VR experience following a day in the life of several trained Garamba National Park rangers. I’ve seen my fair share of graphic documentary footage, but none that have hit me as hard as the VR video featured in this.

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