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Six Ways XR is Used to Enahance Sports Marketing

XR Today - Mixed Reality tag

The solution lets studio directors employ real-time augmented reality (AR) visualizations during a broadcast. MegaPixel’s MR hardware uses LED panels to display a virtual set. NIKELAND implements Web3 features like NFTs, avatar customization, and virtual events to promote the brand. NReal and BT Sports.

article thumbnail

Six Ways XR is Used to Enhance Sports Marketing

XR Today - Mixed Reality tag

The solution lets studio directors employ real-time augmented reality (AR) visualizations during a broadcast. MegaPixel’s MR hardware uses LED panels to display a virtual set. NIKELAND implements Web3 features like NFTs, avatar customization, and virtual events to promote the brand. NReal and BT Sports.