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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Stanley notes, “the key point here is that quality content for augmented reality is vital. Therefore, the knowledge base surrounding XR content creation is slimmer than conventional development routes. Stabley explained: I always say that AR content should either inspire, educate or entertain.

AR 59
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. And I think virtual and augmented reality — from an industry standpoint — is really going to be driven from enterprise.

How To 78
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article thumbnail

VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS' Christophe Mallet

XR for Business Podcast

And kind of alongside the market -- the way the market has evolved since 2015 -- is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. And I think virtual and augmented reality -- from an industry standpoint -- is really going to be driven from enterprise.

How To 60
article thumbnail

VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. And I think virtual and augmented reality — from an industry standpoint — is really going to be driven from enterprise.

How To 60
article thumbnail

VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. And I think virtual and augmented reality — from an industry standpoint — is really going to be driven from enterprise.

How To 60