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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Therefore, the knowledge base surrounding XR content creation is slimmer than conventional development routes. AR Content should “Inspire, Educate or Entertain” There are various keys to AR success, both in marketing and use cases, such as remote guidance, collaboration, and design.

AR 57
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Oculus: 2017 Rift Lineup Will Bring the ‘Depth’ of AAA Console/PC Games to VR

UploadVR Between Realities podcast

When asked what Oculus’ “big goals” for 2017 are, Arnold responded: “We want to show the world a glimpse of the future of gaming and entertainment. Now that hardware is out there, the real interesting part is to see what developers will make. At this point, dev kits have been in the wild for a couple years now.

Oculus 197
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Disneyland Goes VR with Star Wars Experience

VRWorld

During the “great entertainment war,” The Walt Disney Company faced a challenge from the Dalian Wanda Group and decided to go all out on its properties and super-charge the connection between its franchises and entertainment parks.

Florida 63
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RezMela is a CMS for OpenSim, and it’s going free and open source

Hypergrid Business

Currently, entertainment applications dominate virtual world experiences, mostly because of the well-understood Skinnerian box design strategy which industry loves because it provides a simplified means to measure traction. Our current system supports a wide range of applications, which are described on our website.

Strategy 141
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. We worked on that with TV channels, we did an escape room in Paris, we did stuff for the climbing experience for Adidas.

How To 78
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS' Christophe Mallet

XR for Business Podcast

And kind of alongside the market -- the way the market has evolved since 2015 -- is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. I was a bit bored of my previous job, so I decided to quit, and I started a studio with that guy -- Julien -- and another guy, Randy.

How To 60
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. We worked on that with TV channels, we did an escape room in Paris, we did stuff for the climbing experience for Adidas.

How To 60