The inside story of how Tumblr lost its way
Mashable VR
FEBRUARY 25, 2022
If you can believe it, Tumblr turned 15 this month. During a time when longer-form blogging on platforms like Blogger and WordPress dominated, Tumblr offered a short-form, multimedia-rich experience that drew in millions. Somehow, they did, and Tumblr has never recovered. David Karp at Tumblr HQ in February 2012.
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