Purina AR Campaign Achieves 172M Impressions
AR Insider
APRIL 15, 2020
This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. For example, the average play time for video ads is about 20 seconds according to Poplar (see below). And video is a passive medium, compared to AR’s active engagement to play with a given experience.
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