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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. German-based SMI has specialized in eye-tracking since its founding in 1991.

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. Depth mapping with a head mounted display using stereo cameras and structured light. Microsoft Technology Licensing LLC. Intel Corp.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

Alan: One of the tools that I think we’re just starting to see come online is eye tracking and motion tracking, where we’re really able to get data points about humans that we’ve never had before. And it was so expensive, and a head-mounted display could cost $70,000.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

Alan: One of the tools that I think we're just starting to see come online is eye tracking and motion tracking, where we're really able to get data points about humans that we've never had before. And it was so expensive, and a head-mounted display could cost $70,000. Walter: Absolutely.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

Alan: One of the tools that I think we’re just starting to see come online is eye tracking and motion tracking, where we’re really able to get data points about humans that we’ve never had before. And it was so expensive, and a head-mounted display could cost $70,000.