AR Insider

APRIL 15, 2020

This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. For example, the average play time for video ads is about 20 seconds according to Poplar (see below). Consumer brands, if fitting to the medium, should start to build an AR knowledge base.

AR 337

AR Data Knowledge Base Strategy 337

XR Today - Augmented Reality tag

JULY 18, 2023

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

AR 60

AR Unreal Education Unity 60

UploadVR Between Realities podcast

JULY 17, 2017

You can think of JigSpace as a sort of ‘How To’ manual that aims to cover practically any product and device on the planet with a little help from Apple’s ARKit. Say you just bought a new chair, for example, and wanted a little more help setting it up than the traditional paper instructions.

AR 175

AR Knowledge Base Construction Apple 175