When is the time to talk about consumer-facing AR apps in enterprise?
EnterpriseWear
JANUARY 10, 2019
The best way to sell immersive technology is through experience, the level of which is currently low among consumers. Charlie argues that while the iPhone was innovative it was still a mobile phone, whereas smart glasses are an entirely new product, a new purchase much like the personal computer was in its day and the Apple Watch was in 2015.
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