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New Startup Artie Wants to Bring AI-driven Avatars to Augmented Reality

Road to VR

VR and AR are the first media where you can be part of the story,” Horrigan tells Variety. And it’s a problem the company wants to address on a pretty large scale—not by just creating their own avatars and throwing them on Google Play or Apple’s App Store willy nilly. But you can’t talk to characters.