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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. Mobile virtual reality on a headset like an Oculus Go, which is $200.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. Mobile virtual reality on a headset like an Oculus Go, which is $200.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. And we also look at consumer software numbers as a whole. Which still has its uses!

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. And we also look at consumer software numbers as a whole. Which still has its uses!

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I got in VR, I operated the machine, I drove it around, I killed some virtual people.