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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Stanley notes, “the key point here is that quality content for augmented reality is vital. Therefore, the knowledge base surrounding XR content creation is slimmer than conventional development routes.

AR 59
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Using XR to Change Everything (Without Changing Anything) with Lance-AR’s Lance Anderson

XR for Business Podcast

It’s very exciting to meet somebody as passionate as you are about bringing augmented reality to the enterprise. Frustrated with the lack of companies deploying augmented reality at scale. I think augmented reality and virtual reality and these technologies now, they do drive that kind of warranted rollout.

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article thumbnail

Using XR to Change Everything (Without Changing Anything) with Lance-AR’s Lance Anderson

XR for Business Podcast

It’s very exciting to meet somebody as passionate as you are about bringing augmented reality to the enterprise. Frustrated with the lack of companies deploying augmented reality at scale. I think augmented reality and virtual reality and these technologies now, they do drive that kind of warranted rollout.

article thumbnail

Using XR to Change Everything (Without Changing Anything) with Lance-AR's Lance Anderson

XR for Business Podcast

It's very exciting to meet somebody as passionate as you are about bringing augmented reality to the enterprise. Frustrated with the lack of companies deploying augmented reality at scale. I think augmented reality and virtual reality and these technologies now, they do drive that kind of warranted rollout.

AR 60
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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. As industry verticals like healthcare, military, remote guidance, warehouse picking, automotive , and others, augmented reality has a promising future among XR devices.

AR 68
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

Alan: A lot of early days, virtual and augmented reality was — like you said at the very beginning — let’s just make something really cool and shiny, and we fell into that trap as well. And I think virtual and augmented reality — from an industry standpoint — is really going to be driven from enterprise.

How To 78
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS' Christophe Mallet

XR for Business Podcast

Alan: A lot of early days, virtual and augmented reality was -- like you said at the very beginning -- let's just make something really cool and shiny, and we fell into that trap as well. And I think virtual and augmented reality -- from an industry standpoint -- is really going to be driven from enterprise.

How To 60