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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

from the University of Pennsylvania. And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. from the University of Pennsylvania.

article thumbnail

Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

from the University of Pennsylvania. And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. from the University of Pennsylvania.