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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Alan: Let's give an example of one that you did a pilot, you realized the success of it and now you're going-- Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox. Now it's time to integrate this as just a function or feature of the CRM tool." It would be more long term.

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Making Holograms a Reality Through Volumetric Capture, with Intel’s Raj Puran

XR for Business Podcast

Now, in my personal, humble opinion, with the technology now today with 3D modeling tools and so forth, and things like facial mapping and all that that’s going on in the media industry, rendering that 3D person — much like we see in the high-end games today –is really exciting. It is a viable tool for the industry.

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Making Holograms a Reality Through Volumetric Capture, with Intel’s Raj Puran

XR for Business Podcast

Now, in my personal, humble opinion, with the technology now today with 3D modeling tools and so forth, and things like facial mapping and all that that’s going on in the media industry, rendering that 3D person — much like we see in the high-end games today –is really exciting. It is a viable tool for the industry.

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Making Holograms a Reality Through Volumetric Capture, with Intel's Raj Puran

XR for Business Podcast

Now, in my personal, humble opinion, with the technology now today with 3D modeling tools and so forth, and things like facial mapping and all that that's going on in the media industry, rendering that 3D person -- much like we see in the high-end games today --is really exciting. Raj: Not all tools are real-time yet, per se, right?