2011, Magic Leap, Samsung and Sony - Virtual Reality Pulse

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2011

Magic Leap

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

JUNE 22, 2023

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

Strategy

Strategy Microsoft Magic Leap Apple

Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

MARCH 19, 2017

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

AR Virtual Reality Magic Leap Samsung

Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

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