Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment
Road to VR
JUNE 22, 2023
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Currently major contenders are Meta, Sony, HTC, Valve, Pico, Pimax, and Apple starting next year. Could we be in for another ‘Zune moment’? If Microsoft goes in half-cocked, maybe.
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