Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment
Road to VR
JUNE 22, 2023
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Even with viable hardware on your side, it’s not an easy thing to do. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.
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