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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Abovitz founded Mako Surgical in 2004, and left the medical robot company when it was acquired by Stryker for $1.65 So why Apple, and why now?

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Visit the Ancient Rome in VR with Rome Reborn

The Ghost Howls

I gave a presentation of the first idea of a videodisc of the “ Plastico ” at a private conference held at Apple Computer in 1986 (my talk was published in 1998 here ). The digitization was accomplished in 2004 with generous support from the Andrew W. The Oculus Rift shipped in spring 2016. Rome Reborn 3.0