Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Abovitz founded Mako Surgical in 2004, and left the medical robot company when it was acquired by Stryker for $1.65 So why Apple, and why now?

Magic Leap 260

Magic Leap Apple Microsoft Augmented Reality 260

VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. When Zuckerberg founded Facebook in 2004, we didn’t have Android or iOS, but the mobile phone market was well established — think Blackberry, Motorola, and Nokia.

Conference 226

Conference Google AR Apple 226

The Ghost Howls

NOVEMBER 1, 2021

Oculus brands disappears. And most importantly, the Oculus brand will disappear and will just become Meta : Oculus Quest will be the Meta Quest (yes, it sounds terribly, I know). He says that “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make”, but I don’t believe him at all.

Oculus 458

Oculus AR Tools Unity 458