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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. That's how we've done AR so far, when it comes to older things. But every phone in the world now has the ability to show 3D, and now AR. We are looking at sound. Martin: Yeah.

AR 78
article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. That's how we've done AR so far, when it comes to older things. But every phone in the world now has the ability to show 3D, and now AR. We are looking at sound. Martin: Yeah.

AR 78
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article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. That's how we've done AR so far, when it comes to older things. But every phone in the world now has the ability to show 3D, and now AR. We are looking at sound. Martin: Yeah.

AR 60
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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Four days ago, I blogged about a widely-circulated report by an Apple industry pundit , speculating that the computer maker was making significant cuts to the number of Apple Vision Pro (AVP) units it was planning to ship this year, and stating that demand for the brand new, high-end VR/AR headset had “fallen sharply beyond expectations.”

Apple 52