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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. That's how we've done AR so far, when it comes to older things. But every phone in the world now has the ability to show 3D, and now AR. We are looking at sound. Martin: Yeah.

AR 78
article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. That's how we've done AR so far, when it comes to older things. But every phone in the world now has the ability to show 3D, and now AR. We are looking at sound. Martin: Yeah.

AR 78
article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. That's how we've done AR so far, when it comes to older things. But every phone in the world now has the ability to show 3D, and now AR. We are looking at sound. Martin: Yeah.

AR 60