Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff
XR for Business Podcast
JUNE 18, 2019
And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. Mobile virtual reality on a headset like an Oculus Go, which is $200.
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