How XR Fan Engagement Brings Fans Closer to the Game
ARPost
FEBRUARY 21, 2023
In-Arena Opportunities for CBJ Fans In January, NHL team The Columbus Blue Jackets unveiled “The Fan Zone” in their home Nationwide Arena in partnership with MVP Interactive. ” AR Hero, the tool that runs the experience, invites users to trigger fan engagement activation via a QR code. The good news keeps getting better.
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