How XR Fan Engagement Brings Fans Closer to the Game
ARPost
FEBRUARY 21, 2023
In-Arena Opportunities for CBJ Fans In January, NHL team The Columbus Blue Jackets unveiled “The Fan Zone” in their home Nationwide Arena in partnership with MVP Interactive. AR publishing platform LDP Studio claims to be part of the first “NILAR” (name, image, and likeness in augmented reality) agreement. The signee?
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