Apple Examples Immersion Knowledge Base 
AR Insider
APRIL 15, 2020
Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. For example, the average play time for video ads is about 20 seconds according to Poplar (see below).
XR Today - Augmented Reality tag
JULY 18, 2023
Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.
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