XR for Business Podcast

JUNE 23, 2020

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.

AR 78

AR Eye Tracking Tools Apple 78

XR for Business Podcast

JUNE 23, 2020

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.

AR 78

AR Eye Tracking Tools Apple 78

XR for Business Podcast

JUNE 23, 2020

Then in 2012, the IKEA catalog app had AR in it. I think we were one of the first big companies in the world using marker based AR. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. That's how we've done AR so far, when it comes to older things. So that didn't really fly. Martin: Okay.

AR 60

AR Eye Tracking Tools Apple 60